At Vita, we are all about keeping it real. We are a fresh food family fighting the good food fight one nutritious delicious plate at a time. Everything in store is handmade by us and contains no nasties and tricks to make them tasty; its just good clean tucker.

Your one stop shop for viable, vibrant, make you feel good eating and drinking things.

Chloe Proud, Vita: Real Food Store

Vita: Real Food Store is lead by the queen of all things good for you, Chloe Proud. She has a passion for providing healthy, affordable, provenance driven alternatives that support the local economy and don’t produce waste.

A highly creative being, Chloe is also the founder of Tasmanian Juice Press – handmade healthy juices and soft drinks- and runs an events/styling business that follows the same principals of good for you, deliciousness without the environmental impact.

In her limited spare moments, Chloe loves climbing mountains, reminding her mates that she loves them and cooking- like a true woman obsessed.